"Your one stop shop for all things home" is HomeStars' goal. Since their early days as a simple directory for reading review about home contractors, HomeStars has evolved into a marketplace for homeowners to quickly connect with local trusted professionals to get their home projects done. I started in those early years and watched the company grow into a massive organization.
Projects at HomeStars included: a complete redesign to the HomeStars website, driving the increase in connections between homeowners and reliable contractors. Leading with positive interactions and easier workflows for all users.
Designed and launched the first HomeStars mobile app for the contractor user base, who are often on the road and unable to use a desktop product, with 80% adoption.
Designed and launched a chat interface for homeowners to connect with contractors, along with associated user flows.
Designed the StarScore system, a major innovation which solidified their acquisition strategy. And, designed the branding for the HomeStars Verified program, where contractors can leverage their high score to build trust with clients.