Overview
Entity Medical is an independent medical clinic based in Hobart, Tasmania, looking to establish a distinctive brand identity and a cohesive digital presence.
Working directly with the clinic's founder, I was tasked with developing a visual identity for the newly named practice and translating that identity into a website. The goal was to create a professional, approachable, and contemporary experience that reflected the clinic's character while making essential information easy for patients to find.
The project encompassed logo design, visual branding, and website design, bringing the clinic's identity together across both print and digital touchpoints.
I set out to create a logo that subtly combined the letters E and M without relying on an overly literal or simplistic monogram. I wanted the identity to feel distinctive and considered, while incorporating a visual reference to growth and healing.
The resulting mark uses clean, geometric lines and organic, leaf-like forms to bring these ideas together. Its symmetry creates a sense of balance and stability, while the curved shapes introduce a softer, more natural quality. The result is a symbol that connects the clinic's initials with its focus on health and well-being, without leaning on conventional medical imagery.
